Tuenti, the Social Network `Made in Spain' that overthrows to Facebook and MySpace!

20 April, 2008

Not very often we can write on some extremely successful project, that is not part of a powerful American multinational, or one more an extension of the powerful ones of the Web, like Google, Yahoo or MSN.

It is why I will enjoy to the maximum to write on Tuenti, a social Network or Community online << Made In Spain >>, created by 4 `cerebrillos `just left the university that decides to collect between their relatives and friendly the necessary money for carries out its project, and to try to plant face to with the great ones of the sector, Facebook and MySpace.

In less than two years Not only they have done to him against these popular sites, but its arrasador success has become true `grain in culo'`for these.

Perhaps the secret of the success of Tuenti is in that unlike the other communities or networks that flood Internet, their members are not registered like users to know people new or to interact with complete strangers, they make but it not to break away from enemy with which already they know in the real life. It is more, in Tuenti you will not be able registrarte like a new user without being invited by a well-known that already is registered. Thus assuring, that it is continued maintaining the idea original of “tool that facilitates the transmission of information between people who know themselves “.

Although also the secret its success can be due to that `to diferencia' of the other social networks, the type of publicity that implements Tuenti, is not intrusive for the user, in spite of counting on all the advertising models (CPM [cost by impression], CPC [cost by click] and CPA [cost by action makes specific]).

But as an afterthought, its success also can be due to its flexible one and informal enterprise model, where all their members, enjoy a relaxed atmosphere but professional, without schedules but with objectives that to fulfill, WE GO! . A place where to all we would like to work.

The certain thing is that anyone of these or other reasons that has contributed to the success of probable Tuienti _lo the more “the union of All of them” _, is that I am convinced that its success not only will stay, but will continue increasing and generating new and better Tools Web.

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